lanwei87

叱咤江湖之马云的武侠式管理

1465阅读 | 0回复

发表于 2013/7/22 17:19:34| 收藏

[楼主]

  导读:马云在商业领域上可谓叱咤江湖,无人不晓。他的江湖有着太多的风云起伏,而他在这样腥风血雨的商场江湖中一屹不倒,有着他自己独有行事管理之道。而他本身竟是个有着浓厚武侠情结的商人,他是如何把武侠之道融入管理的呢,下面请看叱咤江湖之马云的武侠式管理。

 

“持而盈之,不如其已;揣而锐之,不可长保;金玉满堂,莫之能守;富贵而骄,自遗其咎。功成名遂身退,天之道。”——《道德经》第九章。

“我还没到那个境界。”48岁的马云笑着说。这位中国互联网的领军人物刚刚辞去阿里巴巴CEO的职位,退出他所熟悉的江湖。虽然阿里巴巴还没上市,马云的事业还没到真正巅峰,但如今的他已经决定激流而退。

低调做人

或许是当过老师的缘故,马云的口才极好。虽然其貌不扬,说话略带 杭州口音,但只要拿着话筒走上舞台,这个小个子就如同一块磁铁,牢牢吸引着所有人的注意力。插科打诨,自嘲调侃,马云就像一个乐队指挥,精准掌控着台下受 众的气氛与反应。这种神奇的气场,我只在乔布斯的苹果发布会上见过。

当然,这种气场很大程度上来自马云所取得的成就。18年前,一个普通的英语老师,敏锐地察觉到了互联网经济大潮的气息,无所畏惧地辞职开始创业;经历嘲讽打击,数载屡败屡战,最终缔造了一个价值千亿美元的互联网电商帝国。在崇拜成功、英雄情结严重的中国人心中,马云早就已经被有意无意地神化了,网上的“马云语录”比比皆是。

当一个成功创业者开口说话时,听众总是会事先带着崇拜的心态,或 多或少。何况,马云又是最草根的英雄。不像一些富贵后就鄙视屌丝的成功者,马云总是把自己的心态放得很低,喜欢以自嘲来调节会场气氛。糟糕的学习成绩,高 考求职屡屡碰壁,创业初期的艰难,平凡甚至奇怪的长相,这些都是马云常用的自嘲题材。

一个白手起家的亿万富豪,一个爱自嘲自黑的普通人,马云总是把自 己“降格”到与台下受众同一个层次,从而获得大多数人的心灵共鸣。“是啊,马云其貌不扬,一路走得磕磕碰碰。他和我们没什么不同,甚至比我们还屌丝,但他 把握住了机遇,努力奋斗了,现在终于成功了。”再没有比马云更能打动草根的励志故事了。

马云很谦逊,除了爱翻自己的屌丝往事,他也很懂得低调做人。即便阿里巴巴已经是中国互联网数一数二的巨无霸,马云也总是把功劳归到国家、时代和团队上,深藏功与名。“即便把我的财富99.999%都拿走,我也觉得满足。”“只要国家需要,随时准备把支付宝送给国家。”虽然这些话听起来令人惊愕,但马云却总能用最真诚的语气娓娓道来。如果回到古代,马云或许就是春秋时期的范蠡。

武侠情结

了解马云的人都知道,瘦弱的他有着浓厚的武侠情结。

马云的武侠情结深刻影响了他创办的阿里巴巴。阿里巴巴有着独特的 “花名”制度。大部分员工会从武侠小说中找一个名字,作为自己在公司的代称。马云给自己取名“风清扬”,《笑傲江湖》中一位看淡江湖的世外高手。他的会议 室叫“光明顶”,办公室又称“桃花岛”。在马云的影响下,阿里巴巴的企业文化也是用“独孤九剑”、“六脉神剑”这样的招数来命名。

不仅痴迷武侠,马云还真的练武术。他的办公室有各种刀剑,马云会 边比划刀剑边思考公司战略。太极拳是他的最大爱好,为了学好太极拳,马云专门去太极拳发源地河南陈家沟学艺。近年来他已经多次在台上公开表演,一手陈氏太 极拳打得有模有样,看起来已有数年功力。阿里巴巴因为马云推崇太极拳和太极文化,甚至会在内部开会时边打太极边讨论,阿里巴巴内部已有数千员工学习太极 拳,“让员工也学会慢下来,静下来”。

武术的真义不在拳脚,而在背后蕴藏的哲理。常人打太极,强身健 骨;马云打太极,却一直在琢磨太极的虚实之道,并运用到阿里巴巴的战略规划中。“在太极里,我最欣赏的三个字是定、随、舍。定,是一种企业的战略定位与布 局;随,是在发展中要因势利导;舍,则是更高的境界,要学会放弃。”他这么总结自己的太极之道。阿里巴巴的结构调整让很多人看不懂,从一剑到七剑,七剑又 变成25个事业群,或许这也是马云在习武中悟出的灵感。

“我从太极里面懂得了竞争、身体的变化、灵气、虚实,这才是乐 趣。”马云这样说。在激烈的市场竞争中,他也不忘运用自己从功夫中悟出的道理。绝代高手过招,在于方寸之间,对方方寸一乱,则胜局可定。去年在谈到与京东 的价格战时,马云曾说:“跟对手竞争的过程中,最主要的就是让对手心情变糟糕……对手方寸一乱,你才有可能赢。”与心急火燎意图一击杀敌的对手不同,凭借 着阿里巴巴的强大实力以及从太极中悟出的哲理,马云在市场竞争上显得格外地从容淡定。

退而不休

所谓退休,对马云而言却是退而不休。马云只是辞去了阿里巴巴CEO的职位,从公司的日常管理中脱身;他还是阿里巴巴的董事会主席,还要担任大自然保护协会的中国区主席。除了做环境保护等公益活动,马云还想做创业做投资。虽然自封“风清扬”,但马云却做不到身处世外。对他来说,退休只是新工作的开始。


statistics on abortion abortion pill price 12 weeks pregnant abortion
my boyfriend cheated on me but i still love him i had a dream that my boyfriend cheated on me how to cheat boyfriend
my boyfriend cheated on me but i still love him i had a dream that my boyfriend cheated on me how to cheat boyfriend
i cheated on my husband with his best friend i cheated on my husband with his best friend why would my husband cheat
i cheated on my husband with his best friend i cheated on my husband with his best friend why would my husband cheat
how do you know your wife cheated on you read how to know your wife cheated
how do you know your wife cheated on you seniorgeekpc.com how to know your wife cheated
why did i cheat on my boyfriend that i love i dreamed i cheated on my boyfriend how to cheat on your boyfriend
why did i cheat on my boyfriend that i love would you cheat on your boyfriend how to cheat on your boyfriend
unfaithful spouse catch a cheat all wives cheat
unfaithful spouse link all wives cheat
love affairs with married men percent of women that cheat wife who cheated
how to cheat on my husband click catch a cheater
horny sex stories tolobel.com adult interactive stories
reasons why wives cheat on their husbands sigridw.com i cheated on my husband
reasons why wives cheat on their husbands sigridw.com i cheated on my husband
rite aid photo coupon cbrapids.ca drug prescription card
coupons for viagra prescription drug discount cards coupons for prescription drugs
can i take glipizide before i eat click can i take glipizide before i eat
can i take glipizide before i eat canitake.net can i take glipizide before i eat
lisinopril and bph lisinopril and bph lisinopril and bph
viagra buy side effects of viagra pills the effects of viagra
discount drug coupon crmsociety.com prescription transfer coupon
cialis sample coupon sporturfintl.com discount coupons for prescriptions
cialis 2015 coupon discount coupon for cialis discount prescriptions coupons
cialis 2015 coupon free prescription cards discount prescriptions coupons
free discount prescription card cialis coupons online discount prescription coupons
voltarene patch choputa.com voltaren dolo
buscopan dosierung buscopan plus buscopan ampullen
buscopan dosierung speeddatingmixers.co.uk buscopan ampullen
cialis cvs coupon site.cegep-rimouski.qc.ca cialis
cialis cvs coupon site.cegep-rimouski.qc.ca cialis
amoxicillin wiki read amoxicilline
imodium sirop westshoreprimarycare.com imodium
propecia 0.5 mg propecia 5mg propecia tabletta
prescriptions coupons acantheschool.com cialis coupon card
abortion clinics in pittsburgh achrom.be how to abort a pregnancy
free coupon for cialis cialis discount coupons cialis online coupon
levoxacin prezzo levoxacin 500 effetti collaterali levoxacin posologia
cialis coupons from lilly supermaxsat.com cialis coupons from manufacturer
lilly cialis coupon cialis free sample coupons coupons for prescriptions
lilly cialis coupon discount prescription coupons coupons for prescriptions
potenzmittel ohne rezept http://viagrakaufenapothekeosterreich.com/ apotheke potenzmittel rezeptfrei
average abortion pill cost cost of abortions average cost of an abortion pill
the abortion pill cost albayraq-uae.com when can you get an abortion pill
aspiration abortion abortion procedure abortion price
addyi 100 mg blog.dotnetnerd.dk addyi suomi
cialis coupons 2015 activeslo.com coupons for cialis printable
clomid cycle clomid proviron clomid proviron
lamisil spray lamisil spray lamisil 1
cialis coupon logsim.com.br online cialis coupons
drug coupon lilly coupons for cialis coupon for prescription
ldn benefits go ldn for dogs

本帖最后编辑时间发表于 2013/7/22 17:19:34