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微软能从诺基亚获得什么?

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发表于 2013/9/7 0:13:58| 收藏

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据新华社华盛顿9月4日电 两年前,谷歌收购摩托罗拉移动时,就有预测,下一个震动业界的收购将是微软收购诺基亚。两年后,当初的预测成为现实。而业界却形容该收购为试图绝地反击的“弱弱联合”。以目前微软在手机市场的窘境,这一评价不无道理。

  那么,成为老板的微软究竟能从诺基亚获得什么?能否借此收购,摆脱在智能手机市场的窘境呢?

  首先,收购诺基亚能给微软带来强大的产品开发能力。微软WP系统的开发速度则远远落后于其他手机操作系统。通过收购,微软或将更“懂”智能手机对操作系统的要求。

  其次,收购将使微软形成软硬结合的“生态系统”。当今移动互联网市场的竞争正从产品转向生态系统。醒悟了的微软要效仿苹果,全面转型走“设备加服务”的软硬结合发展之路。

  第三,跟当初谷歌收购摩托罗拉移动业务一样,微软收购目的之一也是着眼于专利。在总价近72亿美元的收购中,有50亿美元将用于收购诺基亚设备业务,剩余近22亿美元将用于获得诺基亚为期10年的专利授权。

  微软在收购诺基亚的有关文件中预计,到2018年,全球智能手机的出货量将达17亿部,而WP系统则将占整个智能手机市场15%的份额。在消费电子市场上,当用户习惯与忠诚度已经形成,后来者通常是一步慢,步步慢。如今的微软要上演“逆袭”,其难度远远大于苹果在过去20年间的赶超。收购诺基亚是无奈的一步棋,是大胆的一次押宝,还是放手一搏式的赌博,或许只有时间能回答。

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本帖最后编辑时间发表于 2013/9/7 0:13:58