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2014年网络谣言“攻坚战”未完待续

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发表于 2013/12/31 16:45:55| 收藏

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  大众麦克风在新媒体当道的今天已经给予了每一个网民充分的表达权和知情权,理性的表达与合理的质疑已经成为新时期民众媒介素养的基础要求。回顾即将走过的2013年,真相摇摆于谣言和事实之间;真理游走在辟谣和传谣之中。


  人民网“求真”栏目点评了包括李某某案“法院已落实卖淫调查”的报道不实、“秦火火”诋毁雷锋形象、“北京总地价超美国一年GDP”说法并不严谨等网络谣言的类型,涉及时政新闻、食品健康、金融经济等社会生活的多个方面,被谣言充斥的舆论环境使真相“乱花渐欲迷人眼”。


  面对网络的真相缺失和道德滑坡,网络舆论生态的综合治理在政府和网民的共同参与下开展起来,还互联网一个“晴朗”的天空成为网络舆论共识。


  在网络舆论的信息真实性博弈中,政府信息应对水平得到了极大的提升,除了依法治理互联网严打水军和商业推手等“硬手段”,更多地通过网络舆论引导、建设官方联合发布平台展现针对谣言的“软实力”,涌现了包括@江宁公安在线等一系列贴近舆论一线,用事实说话、用网络化语言表达的新政务微博。


  网络舆论针对谣言的“攻坚战”还会持续到2014年,甚至成为规范互联网、统筹新时期网络传播的规范动作,展望2014年的舆论生态,拨云见日的晴朗互联网即将会到来。


  政务微博群体打造“联合舰队”。由政府机构、官方媒体打造的网上国家队已经从开始时的羞涩和不适中释放出来,2014年继续会由一批先进的政务微博走到前台,以“发布平台”“区域微博群”为传播优势的政府新媒体传播会形成规模。


  新传播工具推动舆论“繁而精”。微信的崛起背景下,微博等传播工具正逐渐变成“传统媒体”,网络舆论会通过新的媒体平台、新的表达方式进行传播。繁荣而复杂的网络传播新格局也会展露头角,以精准化传播、高效化营销为代表的新趋势会促进新的传播格局形成。


  把握好互联网这个“最大变量”,依旧是展望的主题,维护网络舆论生态的良性发展是打好这个舆论“攻坚战”的主阵地。

 

 

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本帖最后编辑时间发表于 2013/12/31 16:45:55