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小米激进参战互联网投资

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发表于 2014/2/19 17:23:21| 收藏

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  在互联网投资和并购战争中,BAT(百度、阿里、腾讯)的凶猛已被熟知。而现在,越来越多的公司希望分一杯羹,以尽快构建自己的互联网生态圈,小米便是其中之一。在小米之前,身挂多个董事长职位的雷军已是业界知名投资人,而以小米之名,这家智能手机厂商近来更为凶猛。


  金山软件不久前发布关联交易公告称,旗下游戏子公司西山居获得小米2000万美元投资入股,占股4.71%。作为金山软件旗下核心游戏工作室之一,西山居正式纳入小米生态圈,而鉴于雷军的金山董事长背景,这期注资并不令外界惊讶。

  除了雷军的个人因素,从去年开始,西山居已经与小米展开深度合作,双方将其称为“小米化改造”——核心理念是做一款由玩家主导的游戏“让玩家尖叫”——这一口号与小米手机的定位颇为类似。

  业内大多数的观点在于,注资西山居,小米和金山从公司层面关系更近一步,而作为小米互联网布局中的重要盈利链条,西山居将与小米游戏业务协同征战网络游戏江湖。西山居CEO邹涛也承认,融资目的就是匹配公司的移动战略,而拿小米的股权融资,也是为了自己的移动战略服务。

  事实上,在更早之前,小米已经入股金山另一个重点业务金山云,注资182万美元,占股9.87%。而这一由金山CEO张宏江挂帅的云计算业务已经在小米电视、小米手机和小米路由器等硬件中“身影突出”。

  类似的一幕也发生在迅雷身上。今年1月,不断有传闻称,小米已经与迅雷达成股权协议,或大规模入股,或整体并购。即便双方对传闻都不予置评,但扎身小米电视、小米路由器,为小米系硬件提供离线/远程下载和视频服务的迅雷与小米的亲密关系并不遮掩。

  相比UC、多玩、拉卡拉等雷军系企业只是与小米“暧昧不断”,凡客甚至早于西山居“见了公婆”:雷军领投1亿美元凡客新一轮融资的消息,与其说是雷军和凡客CEO陈年的私交而“拉兄弟一把”,倒不如说小米又在进行一次跨界投资。

  事实上,如同西山居,凡客也一直在进行“小米式改造”,作为陈年挚友,雷军扮演的角色绝非投资人那么简单。

  而除了上述消息,一些上市公司甚至主动递上橄榄枝, “感觉沾上小米即能身娇肉贵”。不久前,液晶显示器、液晶显示模块生产商深天马A披露,与小米手机新品展开合作。而在去年底,另一家港股上市公司先思行也传出获得小米注资的消息。

  分析人士称,不排除部分公司炒作的可能,但可以看出随着小米体量的增大,其投资力度确实在加大,触角也在延伸。

  而如果反过来看,一直从事手机制造的小米已经展开了手机之外的多项并购,只不过并未被成体系地汇总看待。

  目前火热的小米电视和小米盒子业务就是由小米2012年收购的多看团队负责。而作为小米最老牌的互联网业务,其米聊团队已经收购MSN Lite(针对MSN的中国式优化)团队,重点研发米聊PC客户端。

  更为关键的是,在上层业务搭建之余,小米不久前刚刚注册成立在线支付公司,试图自揽支付环节。坊间猜测,小米或通过并购的方式直接拿到在线支付牌照,以更快在该领域切实展开行动。

  北京商报记者 张绪旺
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本帖最后编辑时间发表于 2014/2/19 17:23:21