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引进片挤占3月内地影市 带旺传统淡季

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发表于 2014/2/24 14:17:05| 收藏

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  《霍比特人2》等引进片带旺传统淡季3月


  早报记者 李云灵 实习生 施旎

  华纳魔幻史诗电影《霍比特人:史矛革之战》(以下简称《霍比特人2》)2月21日以3D/IMAX 3D格式在国内上映,今年好莱坞引进大片正式开始攻城略地。每年的3月份被称为电影市场的淡季,但今年的3月档期因为诸多引进大片的加入有可能一跃成为旺季。另外,刚获柏林电影节金熊奖的影片《白日焰火》有望在白色情人节上映,接受国内观众检验。

  2月票房看好

  得益于春节档与情人节,截至2月22日,全国已累计近28亿元票房,超越内地影史单月纪录——2012年12月取得25.5亿元。这一方面归根于近年来银幕终端的高速扩张,另一方面,是因为春节期间影市爆棚,尤其是二三线城市影院票房大幅增长,与去年同期长期出现座位空置、银幕浪费的现象形成鲜明对比。

  “年度低谷”中的景象经常是新片扎堆上映,多为文艺片或中小投资作品,票房上表现乏力。但去年3月影片的表现开始出现反弹,好莱坞大片《虎胆龙威5》、《生化危机5》、《魔境仙踪》带动票房;国产方面,《北京遇上西雅图》更是话题十足。

  好莱坞影片纷纷回归

  3月的市场国产片空缺让越来越多的好莱坞影片跃跃欲试。《霍比特人2》来袭(2月21日)周末3天累计票房超出1.5亿元,影片视觉效果逼真,而“卷福”本尼迪克特·康伯巴奇为“巨龙”史矛革配音,与“华生”马丁·弗瑞曼在片中“命运邂逅”;《新机械战警》(2月28日)由乔斯·帕迪哈担任导演,暴力惊悚美学凸显;迪士尼根据同名赛车游戏改编的《极品飞车》(3月14日)将在游戏诞生二十年之际上映;导演吕克·贝松自编自导的带有犯罪、惊悚等多类元素的暴力喜剧《别惹我》(3月7日),讲述黑帮家族在看似舒适的隐居生活背后的斗智斗勇;韩美法合拍科幻大片《雪国列车》(3月,具体时间待定)是迄今韩国投资最大的影片,讲述了一个黑暗残忍的末日故事;往年奥斯卡热门影片因为引进过程中繁复手续和审查问题,使得内地上映时间要比国外推迟大半年,新鲜度大打折扣,但借着获得奥斯卡10项提名,《美国骗局》(3月,具体时间待定)似乎要打破这种魔咒;乔治·克鲁尼自编自导自演电影《古迹卫士》(3月,具体时间待定)堪称“二战版夺宝奇兵”,不过,本片好似受制于同类经典电影在众人心中的地位,目前评价并不理想。

  《白日焰火》具黑马相?

  国产电影方面没有好莱坞汹涌的气势,三八节档期,以都市爱情片为主。《脱轨时代》(3月7日)改编自高人气小说《如果不能好好爱》,展现80后的情感胶着。《甜蜜杀机》(3月7日)由苏有朋与林依晨联袂主演,全新搭档看来“杀机”少,“甜蜜”多;《完美假妻》(3月4日)由刘镇伟执导,徐若瑄、何炅、王学兵等主演,影片再造纯美爱情,并加入悬疑元素。不过,在一众中小成本国产片中,《白日焰火》(暂定3月14日)颇具黑马相。影片内容以一起碎尸案出发,桂纶镁、廖凡、王学兵饰演的角色以飞蛾扑火的方式埋葬沉痛隐伤,追求理想归宿。影片属于内地很少见的黑色电影类型,文艺片中带着不少商业元素。
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本帖最后编辑时间发表于 2014/2/24 14:17:05